Sales & Marketing

The Battle for the Consumer: Deciphering the Code to Product Innovation and Growth
Hear from three industry executives who have a front row seat to the tools and resources CGs need to bypass the complexities of data and consumer intelligence to accelerate their growth and establish winning innovation strategies.
Burt’s Bees, PLUS, Pacifica, Others Join Target’s Zero-Waste Packaging Innovation
The new initiative — with CGs like Burt’s Bees, PLUS, Pacifica, and more already signing on — communicates to consumers the products and packaging that are designed to be refillable, reusable, or compostable, or are made from either recycled content or materials that reduce the use of plastic.

Win More Loyal Customers with Consumer Insights and CPG Analytics

Companies have the opportunity to capitalize on a massive repository of data to understand customer journeys and deliver personalized experiences that appeal to the unique demand of the consumers.
Sponsored

Salesforce Loyalty Unlimited

Discover how to drive customer engagement and loyalty at every touchpoint.
AB InBev's Estrella Jalisco Prompts Job Seekers to ‘Live Their Star’

The campaign will feature first-generation Mexican Americans who “live their star” within six- 15- and 30-second video vignettes, showcasing individuals such as a dancer with a unique style and an aspiring chef.
How General Mills Is Extending its Data & Analytics Prowess

General Mills continues to reshape its organizational structure and invest in its data capabilities to expand in the North American market, including forming a new team to bridge the gap between core innovation and acquisitions
Alleviating Challenges in the Consumer Goods Industry with Strong Partnerships

CPGs and their partners have had to enter more negotiations to discuss shifts in merchandising and promotional strategies to keep up with shifts in supply.
RangeMe Unlocks Direct Selling for Suppliers

Suppliers in eligible categories can set up a storefront that displays and fulfills products and orders, and the new service features single-click purchasing, multi-order add-to-cart, and access to order details and history.
The Free Spirits Company Restructures Leadership Team

The company’s latest hiring moves occurred across the e-commerce, supply chain, product development, and sales departments — bringing in talent from major organizations like PepsiCo, Unilever, Molson Coors, and Colgate Palmolive.
How to Respect Privacy and Still Win with Advertising

There are ways for advertisers to ensure privacy compliance while offering the relevant experiences that consumers expect. Here's a few.