Trade Promotion Management

CGT readers recognize the solution and service providers that best empower their businesses across 10 categories of need.

The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc.

The integrated technology solutions provider successfully transitioned its entire client base to the new data center and is now preparing for private cloud computing capabilities.

For Solo Cup Company, more meaningful customer relationships are the end result of an improved ability to execute and manage trade promotions.

Bolthouse Farms aims to transform its trade planning in a unified planning environment with River Logic.

For the maker of Equal and PureVia, managing information for more than 1,000 promotional deals every year became a near impossible task using Excel. The company adopted an SaaS solution and benefits become quickly apparent.

Restrained consumer spending and continued fears about the economy mean CPG companies must harness the innovation as they look to grow sales. Novel approaches -- like tailoring products for local customer tastes in emerging markets -- are crucial.

The key drivers in selecting the new solution were improvements in promotion ROI, promotion forecast efficiency, international customer management and more.