Trade Promotion Management

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

The 2010 Sales & Marketing Study from IDC Manufacturing Insights and CGT yields important insights for leaders of sales, marketing and information technology. This year's edition reports on the progress that CG companies have made in areas like TPM, category management, downstream data and more.

Molson Coors Canada is the first business unit in the company to design, develop and implement a massive five-year customer relationship management transformational program. Three key executives reveal how they standardized 70 percent of the company's sales processes in an extremely complex and highly-regulated market.

Sunny Delight Beverages Co.explains how it is leveraging TPM to improve customer profitability, using atool throughout the finance, product supply andlogistics functions.

CGT readers recognize the trade promotion management solution and service providers that best empower their businesses.

Integrated with the back office, CAS 8 is expected to provide a comprehensive view of account and channel performance.

CGT takes a look at how trade promotion effectiveness is measured, what the challenges are in improving metrics and how companies are ensuring execution at the shelf.

Companies spend close to 15% of revenue on Trade Promotion with low ROI. Get Better control by adopting Towards Trade Promotion 2.0: Winning through Collaboration.