Trade Promotion Management

The analytics and modeling capabilities are expected to bolster trade promotion management and spend.

The company taps Infosys Technologies to pilot evaluation of advanced category analytics.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Cannondale Associates reveals new research based on interviews with retail grocery executives about trade promotion effectiveness. Find out what the findings mean for consumer goods manufacturers.

As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.

In 2006, Sara Lee Corporation embarked on a journey to create a comprehensive trade management strategy for its North American Retail business. Here, Sara Lee execs share best practice tips learned along the way.

The beauty and cosmetics company expands its capacity for manufacturing, reduces costs and improves product launch cycle time.

With the economic downturn, many consumer goods companies have put improvement projects on hold, with a handful of exceptions. One such initiative is Trade Promotion Management, which continues to be a priority industry-wide.