CGT Archives

Game-changing technologies and digital marketing tactics are enabling CG companies to get a whole lot closer to their top customers. Kevin Tigges, U.S. consumer goods industry solutions director for Microsoft, shares his views on marketing trends, strategies and emerging technologies for 2010 and beyond.

This month, Kittle gives his insights on hot trends and topics in the industry including collaboration, sustainability and more.

Is it possible that a consumer goods organization can possess the ability to respond to marketplace challenges, yet simultaneously lack the capability?

Ashlee Simpson-Wentz helps to introduce new Pieces Candies flavors from Hershey.

Sustainable packaging design, sourcing and partnerships remove weight equivalent of more than 150 fully loaded jumbo jets from the supply chain.

Kicking off the line extensions is the introduction of Mediterranean-inspired flavors to Healthy Choice Cafe Steamers, which continue to bring fresh taste via the power of steaming technology.

The former AMR Research Vice President becomes a partner for a strategic consulting firm.

The newtelevision commercials, movie sponsorships and popsecret.com, debut Dec. 17,2009.