ARTICLES BY THIS AUTHOR
- 9/30/2016
Solution Provider News: October 2016
<p>Northbrook, Illinois-based Blue Chip Marketing Worldwide was recently named shopper marketing agency of record for North America by McCormick & Co.</p> - 9/30/2016
Comings & Goings: October 2016
<p>Laura Flanagan joined Foster Farms as president and chief executive officer. </p> - 9/29/2016
Progresso Soups Now Use Chicken Breasts with No Hormones or Antibiotics
Progresso also debuted new packaging this summer for the first time in over a decade. - 9/29/2016
Salesforce Delivers a Fast Path to Unified Commerce
Leading brands, including Cole Haan, Puma and Suitsupply, use Commerce Cloud to connect with customers in entirely new ways. - 9/27/2016
Amazon Set to Dominate 2016 Holiday Shopping
Now, 55 percent of consumers turn to Amazon first when searching for products online, according to new study. - 9/27/2016
Symphony EYC and 1010data Make a Next-Gen Tool Pact
Combined solutions can provide CGs with a competitive edge through CRM, category and vendor management. - 9/27/2016
P&G European Brand Boss Talks Diversity
Sophie Blum believes diversity must be a "long-lasting investment in culture" and part of business strategy. - 9/27/2016
Mattel Aligns with StartApp for Digital Experiences
Digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps will be created for a number of Mattel's iconic brands, including Barbie and Hot Wheels. - 9/27/2016
Nestle Hailed as Most Diverse Food Company
In overall assessment, the D&I Index ranked the company 15th out of more than 4,000 publicly traded companies worldwide. - 9/26/2016
How Transactional Content Can Transform Fashion Week
Brands owners have an incredible opportunity to capitalize on fashion-forward consumers by enabling them to purchase directly at the point of discovery.