ARTICLES BY THIS AUTHOR
- 5/11/2015
A Look Inside Enjoy Life Foods
Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives. - 5/11/2015
Promotion Management
Supply Chain Insights Founder, Lora Cecere explains how promotion management is not to be solved through incrementalism. - 5/10/2015
SnackWell's Commits to Removing Several Ingredients; Expands Product Lineup
SnackWell's is reformulating its products and expanding to offer consumers more better-for-you snacking options. - 5/7/2015
2015 Breakthrough Innovation Winners Include PepsiCo, Kraft, and More
This year 12 companies have been named Breakthrough Innovation Winners, recognizing companies such as PepsiCo, Kraft Foods, and L'Oreal Paris. - 5/6/2015
Mondelez Partnership Speeds E-Commerce Growth
After a successful pilot phase with ChannelSight in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets. - 5/5/2015
Kellogg Taps Enterprise Contract Lifecycle Management Tool
The technology helps to allow for productive collaboration enterprise-wide, whether between internal departments or with international vendors. - 5/5/2015
Walmart Makes U.S. Management Changes
Greg Foran, president and CEO of Walmart U.S., and COO Judith McKenna announce some important management changes, according to <em>Forbes</em>. - 5/5/2015
Billabong Reinforces Omnichannel Strategy
Billabong selects NetSuite to help transform customer interaction with its brands through the implementation of a new global omnichannel platform. - 5/5/2015
CDO Club Names Starbucks 's Adam Brotman U.S. Chief Digital Officer of the Year 2015
Adam Brotman, Starbucks Coffee Company's Chief Digital Officer, was named CDO Club's 2015 U.S. Chief Digital Officer of the Year. The CDO Club is a community of C-suite digital leaders with over 1,000 members.