ARTICLES BY THIS AUTHOR
- 6/16/2024
Consumer Goods Forum Global Summit 2024: Takeaways & Action Items
Over a thousand members of the CPG industry convened in Chicago — not to commiserate but rather collaborate, as execs challenged one another to be better stewards of the planet and their consumers. - 6/12/2024
How Mars Is Using Generative AI to Accelerate Product Development and Personalization
Mars is using an in-house developed generative AI tool that’s helping develop as many as 50 product concepts a day. - 6/5/2024
Unilever Eager to Tap Into Walmart’s New On- and Off-Site Consumer Insights
Walmart’s self-serve solution within its Luminate platform promises more granular insights about the retailer’s dot-com and mobile shoppers. - 6/3/2024
Consumer Interest In Social Commerce Sinks, But Brands Advised to Persevere
As social media platforms pilot new commerce features, consumer interest in using them has declined. - 5/30/2024
CPG Supply Chain Sees Value Prop Dip: Gartner
Once the most popular kid in the room, the consumer products supply chain is finding itself a tad less appreciated in the C-suite. - 5/29/2024
Hill’s Latest Digital Innovation Is DTC
Hill’s Pet Nutrition stood up its first direct-to-consumer site this month with dual goals of increasing product availability and supporting animal shelters. - 5/27/2024
Ralph Lauren Plans Global ERP for DTC Pivot
Consolidation into a single ERP is part of the company’s multi-year systems CapEx, which also include integrated business planning tools and enhanced logistics automation. - 5/23/2024
Heineken Pilot Looks to Boost Digital Supply Chain Flexibility
Heineken is investing in its ability to “mix and match” demand planning models as it builds out a connected supply chain. - 5/20/2024
How Happy Products Is Marrying Magic With Rigor for Startup Success
CGT chatted with Happy Products co-founder to learn how they're currently navigating two eternal CPG questions: How do you marry startup magic with the foundation to scale? And what do you bring to the table for your retail partners that’s a little special? - 5/13/2024
Pamela Stewart: Coca-Cola Will Continuously Refine Lens Platform Based On Retail Engagement
Coca-Cola’s new Lens insights platform is positioned as the company’s commitment to being a strategic business partner to its retail customers.