Lisa Johnston
ARTICLES BY THIS AUTHOR
- 7/24/2024
Reckitt Looks to Reshape Portfolio & Simplify Organizational Structure
Reckitt is streamlining its operating structure to focus on fewer brands with fewer executives. - 7/17/2024
P&G’s ChatPG Generative AI Tool Scaling Across Business
Procter & Gamble’s internal generative AI tool, known as ChatPG, has reached 30,000 users, as artificial intelligence upskilling becomes part of the company’s standard onboarding procedure. - 7/15/2024
Kraft Heinz Names Todd Kaplan CMO, North America
Todd Kaplan has been named chief marketing officer of North America at Kraft Heinz. - 7/10/2024
PepsiCo Getting Granular On Pricing to Recapture Sensitive Consumers
PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers. - 7/8/2024
How Colgate-Palmolive Is Bringing AI-Enhanced Scents to Retail
Colgate-Palmolive detailed how it’s having success in using artificial intelligence and predictive analytics to bring new product scents to shelves. - 7/4/2024
Mars Unwraps Eco-Innovation With Seaweed, Digital Twins & Consumer Nudging
Mars is building consumer cues into its marketing and advertising as part of efforts to advance its sustainability goals. - 7/2/2024
What Consumers Like (and Don’t) About Diageo’s Paper-Based Bottles
Diageo shared consumer sentiment toward its new Baileys Mini paper-based bottles, and the early findings were promising. - 7/1/2024
Levi’s Moving to Hybrid Logistics Model
Levi’s is evolving its distribution and logistics to a hybrid model that uses both its owned network and third-party providers. - 7/1/2024
Reckitt Names Harald Emberger Chief Supply Officer
Harald Emberger has joined Reckitt as its new chief supply officer, the CPG shared on LinkedIn this week. - 6/30/2024
5 Things CPGs Should Know About the Lucrative Gen Z Consumer
Serving as the world’s largest generation, Gen Z-ers are just about ready to take their rightful place on the purchase power throne.
