Lisa Johnston

Editorial Director

Author Profile

Lisa Johnston is the Editorial Director of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

6/27/2024
General Mills’ First-Party Data to Fuel Digital Coupon Spend Surge
General Mills will increase coupon spend by around 20% as the company doubles down on both value and brand building to woo price-conscious consumers.

Lisa Johnston
6/19/2024
Unilever Deepens Quantum Computing Exploration With Microsoft
While still years away from use, Unilever is actively readying for the future of quantum computing within product development.

Lisa Johnston
6/17/2024
Kellanova and Ahold Delhaize USA Pilot Unique Supply Chain Resiliency Partnership
Kellanova will pilot a first-of-its-kind program with Ahold Delhaize USA to make Cheez-It and Club crackers with regenerative wheat that will be sold exclusively in Ahold’s stores.

Lisa Johnston
6/16/2024
Consumer Goods Forum Global Summit 2024: Takeaways & Action Items
Over a thousand members of the CPG industry convened in Chicago — not to commiserate but rather collaborate, as execs challenged one another to be better stewards of the planet and their consumers.

Lisa Johnston
6/12/2024
How Mars Is Using Generative AI to Accelerate Product Development and Personalization
Mars is using an in-house developed generative AI tool that’s helping develop as many as 50 product concepts a day.

Lisa Johnston
6/5/2024
Unilever Eager to Tap Into Walmart’s New On- and Off-Site Consumer Insights
Walmart’s self-serve solution within its Luminate platform promises more granular insights about the retailer’s dot-com and mobile shoppers.

Lisa Johnston
6/3/2024
Consumer Interest In Social Commerce Sinks, But Brands Advised to Persevere
As social media platforms pilot new commerce features, consumer interest in using them has declined.

Lisa Johnston
5/30/2024
CPG Supply Chain Sees Value Prop Dip: Gartner
Once the most popular kid in the room, the consumer products supply chain is finding itself a tad less appreciated in the C-suite.

Lisa Johnston
5/29/2024
Hill’s Latest Digital Innovation Is DTC
Hill’s Pet Nutrition stood up its first direct-to-consumer site this month with dual goals of increasing product availability and supporting animal shelters.

Lisa Johnston
5/27/2024
Ralph Lauren Plans Global ERP for DTC Pivot
Consolidation into a single ERP is part of the company’s multi-year systems CapEx, which also include integrated business planning tools and enhanced logistics automation.

Lisa Johnston