Lisa Johnston

Editor-in-Chief

Author Profile

Lisa Johnston is the Editor-in-Chief of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

5/23/2024
Heineken Pilot Looks to Boost Digital Supply Chain Flexibility
Heineken is investing in its ability to “mix and match” demand planning models as it builds out a connected supply chain.

Lisa Johnston
5/20/2024
How Happy Products Is Marrying Magic With Rigor for Startup Success
CGT chatted with Happy Products co-founder to learn how they're currently navigating two eternal CPG questions: How do you marry startup magic with the foundation to scale? And what do you bring to the table for your retail partners that’s a little special?

Lisa Johnston
5/13/2024
Pamela Stewart: Coca-Cola Will Continuously Refine Lens Platform Based On Retail Engagement
Coca-Cola’s new Lens insights platform is positioned as the company’s commitment to being a strategic business partner to its retail customers.

Lisa Johnston
5/12/2024
Why Coty Is Doubling Down on Dollar Stores and E-commerce
Coty’s new marketing efforts are driving strong e-commerce growth as it evolves to better meet shifting consumer behaviors.

Lisa Johnston
5/12/2024
Coca-Cola: Lens Platform Marks ‘Significant Evolution’ In Insights Sharing With Retailers
The Coca-Cola Company is launching a new data and insights platform known as Coca-Cola Lens that aims to share consumer behavior and industry trends in a digestible manner.

Lisa Johnston
5/9/2024
WK Kellogg’s New Marketing Model Shows Promising Results
WK Kellogg is optimistic about the impact of its new marketing model thanks to early success with its largest brand.

Lisa Johnston
5/8/2024
Kenvue’s ‘Our Vue Forward’ Plan Leans Into IT Upgrades
As Kenvue continues to reinvent itself as a standalone company, leaders shared more details about a newly launched "Our Vue Forward" efficiency initiative.

Lisa Johnston
5/6/2024
Why P&G's Latest Cold-Wash Collab Puts Consumers at the Center
As P&G works toward having 75% of laundry loads in North America washed in cold water, it recently expanded longstanding partnerships with GE Appliances, Electrolux, and Samsung to launch a washing machine certification program.

Lisa Johnston
4/25/2024
P&G, PepsiCo, Nestle, Kimberly-Clark: Consumer Behavior Snapshot in a Bifurcated Market
Are consumers trading up or down? It depends upon whom you ask in the latest round of earnings calls, and both sides are right.

Lisa Johnston
4/22/2024
How Boll & Branch Is Growing Consumer Loyalty With More Supply Chain Transparency
Luxury bedding brand Boll & Branch is bringing its supply chain transparency commitment to its website, as it finds consumer education translates to increased loyalty.

Lisa Johnston