Lisa Johnston
ARTICLES BY THIS AUTHOR
- 2/3/2021
Mark Coffey and Jen Ehresmann To Lead Hormel Foods Supply Chain
Hormel Foods has appointed new leads for its supply chain operations. - 2/1/2021
Inside Hershey's E-Com Grab with Consumer and Retail Analytics
Hershey is monitoring both qualitative signals from consumers and quantitative retail trends, and triangulating the data to serve as a value driver. - 2/1/2021
Henkel Digital UPskilling Program Cuts Application Process to 60 Seconds
Henkel shared details on its efforts to grow its workforce management capabilities through its Global Digital UPskilling Initiative. - 1/28/2021
As PepsiCo Scales Demand Accelerator, Look For More Data Sharing and Personalization
PepsiCo is scaling its Demand Accelerator (DX) initiative to navigate today's consumer behavior changes and improve its retail relationships, including through better data sharing. - 1/26/2021
Bimbo Bakeries USA Taps Into Consumer Cravings With DTC Site
Add Bimbo Bakeries USA to the list of consumer goods companies entering the direct-to-consumer space. - 1/25/2021
‘Not Going Away’: Entering the Subscription Market During COVID-19
Like many businesses, Chaeban Ice Cream reexamined operations when COVID-19 forced its storefront to close. It instead implemented a monthly ice cream subscription club, and the response has been overwhelming, - 1/25/2021
PepsiCo Forms Joint Venture With Beyond Meat
PepsiCo is forming a joint venture with Beyond Meat to take on the growing plant-based food market. - 1/24/2021
For PVH & GS1, Driving Innovation Means Regularly Ditching the Playbook
Although executives from PVH Corp. and GS1 gathered to discuss "The Innovation Playbook" at a recent NRF 2021 session, the crux of the conversation ended up determining that such playbooks should be periodically tossed out in order to achieve true invention. - 1/24/2021
Hankook Tire Powering Digital Transformation On a Global Scale
Hankook Tire is furthering its digital transformation with the help of a new analytics partnership.
