ARTICLES BY THIS AUTHOR
- 12/15/2020
Digital Gets Delivered: Views From Mars, J&J and WD-40 E-Commerce Leaders
If there can be a universally accepted truth in today’s consumer goods industry, it’s that the pandemic has served as e-commerce rocket fuel. - 12/14/2020
Collaboration Is Critical for Chris Fox As Hanesbrands’ 1st Chief Sustainability Officer
Hanesbrands has signaled its commitment to sustainability with the appointment of Chris Fox as its first chief sustainably officer. - 12/10/2020
Catch Them In the Act: Yesway’s Derek Gaskins On Building a Culture of Winners
Convenience chain Yesway is determined to make its way during this turbulent time with a relentless focusing on its brand promise of keeping stores going 24/7. - 12/8/2020
Crocs Unlocks Personalized Digital Gifting
Footwear brand Crocs is making it easier for consumers to give squishy shoes to their loved ones this holiday season. - 12/7/2020
Walgreens Throws Hat Into Retail Media Network Ring
Billed as a full-service, personalization-driven advertising offering, WAG will tap into first-party data culled from Walgreens’ 9,000-plus stores and 100 million-plus loyalty members to provide CG brands with tailored audiences for their promotional efforts. - 12/4/2020
Coca-Cola Names Priya Raman Chief Data Officer
As part of its restructuring to its newly created Platform Services organization, The Coca-Cola Company has named Priya Raman as chief data officer, a new role for the company. - 12/2/2020
Coty Names Stefano Curti and Alexis Vaganay To Help Lead Consumer Beauty Transformation
Coty is bolstering its consumer beauty leadership with the addition of Stefano Curti as chief brands officer, consumer beauty, and the elevation of Alexis Vaganay to chief commercial officer, consumer beauty. - 12/1/2020
Why Rothy’s Is Going All-In On Customer Experience Data and Analytics
For direct-to-consumer brands, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in the data and analytics to measure customer engagement and amplification. - 12/1/2020
LVMH Chief Digital Officer Ian Rogers Moves to Advisory Role
Ian Rogers is transitioning from LVMH’s chief digital officer into an advisory role at the company, and taking on the role of chief experience officer at Ledger, a cryptocurrency startup. - 11/30/2020
Unilever Boosts Wellness Portfolio with SmartyPants As it Unifies Under One Parent
Unilever will acquire SmartyPants Vitamins as the company builds out its health and wellness portfolio.