ARTICLES BY THIS AUTHOR
- 11/25/2020
Hormel Foods’ 2021 Growth Path Looks to Digital and Capacity Investments
Hormel Foods expects to leverage the benefits of its increased capacity — and its experience — as it heads into 2021. - 11/24/2020
Band-Aid Takes Top Honors in Brand Ranking
Consumers have a high opinion of the consumer goods brands keeping them safe, clean and comforted during the pandemic. - 11/24/2020
Keurig Dr Pepper Grows DSD Network with Acquisitions
Keurig Dr Pepper continued its efforts to increase speed to market with the expansion of its direct-store delivery network. - 11/23/2020
Stockpiling Behavior Holds As Consumers Signal Higher Purchase Intent for Groceries
Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic. - 11/20/2020
Avery Baker Returns to Tommy Hilfiger as President/Chief Brand Officer
Avery Baker has been named president and chief brand officer of Tommy Hilfiger, a new role for the company. - 11/19/2020
Rubbermaid Rethinks Thanksgiving Leftovers in New Campaign
Rubbermaid is taking a different product innovation tack for a different kind of Thanksgiving. - 11/17/2020
Clorox’s Digital Playbook During COVID-19 Is ‘Us Plus Everyone Else’
Clorox remains head-down on integrating technology through every facet of its business, from employee collaboration to retail execution, as the company navigates unprecedented demand spikes and readies for an eventual post-COVID-19 future. - 11/17/2020
Mars Picks Up Kind
Mars, Inc. is acquiring snack company Kind North America, extending a three-year partnership between the two companies. - 11/16/2020
Greg Hall Joins HanesBrands as Chief Consumer Officer
Greg Hall is joining HanesBrands as chief consumer officer, departing Walmart to join a fellow alumnus. - 11/16/2020
Clif Bar Names Rizal Hamdallah Its 1st Chief Innovation Officer
Most recently global chief innovation officer at Ocean Spray Cranberries, Hamdallah will be tasked with leading Clif Bar’s product development and business models.