Lisa Johnston

Editor-in-Chief

Author Profile

Lisa Johnston is the Editor-in-Chief of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

1/18/2021
Gong Cha Taps Predictive Analytics for U.S. Growth Strategy
The U.K.-based bubble tea brand and retailer, which was founded in 2006 and sources tea from Taiwan, operates 1,400 retail locations in 19 countries, including 105 stores in the U.S.

Lisa Johnston
1/11/2021
CG Brands May Bring Joy Back to Marketing in 2021
If 2020 was the year of learning to market during a hurricane, then 2021 may shape up as the year of giving back and reconnection for consumer goods and retail marketers — and perhaps a moment to not be so serious all the time.

Lisa Johnston
1/6/2021
Smithfield Foods Shakes Up Leadership Team
Smithfield Foods gave its leadership team a brisk shake, including naming a new chief supply chain officer.

Lisa Johnston
1/4/2021
‘Everybody Wins’: Inside Wolverine Worldwide's Digital Product Testing and Consumer Data Strategy
Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.

Lisa Johnston
1/4/2021
Lisa Malleus Joins Colgate-Palmolive As Worldwide Digital Director
Malleus joins from Mondelez International, where she was most recently head of e-commerce digital capabilities.

Lisa Johnston
12/17/2020
How High Road Dove Into Demand Data to Navigate the Pandemic
When High Road Craft Brands was plotting its expansion, it knew it needed a better way to aggregate and leverage all of the information from its distributor reports.

Lisa Johnston
12/14/2020
Digital Gets Delivered: Views From Mars, J&J and WD-40 E-Commerce Leaders
If there can be a universally accepted truth in today’s consumer goods industry, it’s that the pandemic has served as e-commerce rocket fuel.

Lisa Johnston
12/13/2020
Collaboration Is Critical for Chris Fox As Hanesbrands’ 1st Chief Sustainability Officer
Hanesbrands has signaled its commitment to sustainability with the appointment of Chris Fox as its first chief sustainably officer.

Lisa Johnston
12/9/2020
Catch Them In the Act: Yesway’s Derek Gaskins On Building a Culture of Winners
Convenience chain Yesway is determined to make its way during this turbulent time with a relentless focusing on its brand promise of keeping stores going 24/7.

Lisa Johnston
12/7/2020
Crocs Unlocks Personalized Digital Gifting
Footwear brand Crocs is making it easier for consumers to give squishy shoes to their loved ones this holiday season.

Lisa Johnston