Lisa Johnston
ARTICLES BY THIS AUTHOR
- 12/6/2020
Walgreens Throws Hat Into Retail Media Network Ring
Billed as a full-service, personalization-driven advertising offering, WAG will tap into first-party data culled from Walgreens’ 9,000-plus stores and 100 million-plus loyalty members to provide CG brands with tailored audiences for their promotional efforts. - 12/3/2020
Coca-Cola Names Priya Raman Chief Data Officer
As part of its restructuring to its newly created Platform Services organization, The Coca-Cola Company has named Priya Raman as chief data officer, a new role for the company. - 12/1/2020
Coty Names Stefano Curti and Alexis Vaganay To Help Lead Consumer Beauty Transformation
Coty is bolstering its consumer beauty leadership with the addition of Stefano Curti as chief brands officer, consumer beauty, and the elevation of Alexis Vaganay to chief commercial officer, consumer beauty. - 11/30/2020
Why Rothy’s Is Going All-In On Customer Experience Data and Analytics
For direct-to-consumer brands, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in the data and analytics to measure customer engagement and amplification. - 11/30/2020
LVMH Chief Digital Officer Ian Rogers Moves to Advisory Role
Ian Rogers is transitioning from LVMH’s chief digital officer into an advisory role at the company, and taking on the role of chief experience officer at Ledger, a cryptocurrency startup. - 11/29/2020
Unilever Boosts Wellness Portfolio with SmartyPants As it Unifies Under One Parent
Unilever will acquire SmartyPants Vitamins as the company builds out its health and wellness portfolio. - 11/24/2020
Hormel Foods’ 2021 Growth Path Looks to Digital and Capacity Investments
Hormel Foods expects to leverage the benefits of its increased capacity — and its experience — as it heads into 2021. - 11/23/2020
Keurig Dr Pepper Grows DSD Network with Acquisitions
Keurig Dr Pepper continued its efforts to increase speed to market with the expansion of its direct-store delivery network. - 11/23/2020
Band-Aid Takes Top Honors in Brand Ranking
Consumers have a high opinion of the consumer goods brands keeping them safe, clean and comforted during the pandemic. - 11/22/2020
Stockpiling Behavior Holds As Consumers Signal Higher Purchase Intent for Groceries
Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.
