ARTICLES BY THIS AUTHOR
- 11/13/2020
Nestle Names Bernard Meunier Head of Sales & Marketing Strategic Business Units
Nestle SA made two additions to its executive board, reflecting the importance of two core businesses. - 11/11/2020
PepsiCo Piloting Automated Micro-Fulfillment Center
PepsiCo is piloting an automated micro-fulfillment center in Joliet, IL, in order to bolsters its e-commerce capabilities. - 11/10/2020
Hanesbrands Modernizing IT and Supply Chain Tech Stack As Part of Strategic Review
Hanesbrands will look to modernize its technology infrastructure and supply chain technology as it implements a strategic review as part of a multi-year transformation journey. - 11/6/2020
Estee Lauder Grows Conversion Rate 10-Fold With Virtual Services
The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic. - 11/6/2020
Loud and Clear: Driving Excitement and Visibility During Argo Tea’s Relaunch
Upon relaunching its brand into Walgreens earlier this year, beverage company Argo Tea knew it wanted to really make a splash. An exploration in consumer engagement, however, has resulted in some unintended benefits during the pandemic. - 11/4/2020
Under Armour’s Consumer-Direct Playbook Streamlines Digital Efforts & Minimizes Wholesale
Under Armour is refining its digital strategy as it moves toward a consumer-direct focus, consolidating its app ecosystem and aligning under a single e-commerce platform. - 11/3/2020
Clorox Sales Jump 27% As it Readies for Sticky Behavior Shifts
Clorox continues to increase spending to expand production capacity for both the near and long term as it seeks to fulfill consumer needs during the pandemic and after. - 11/3/2020
Mondelez Investing to Maintain Digital Momentum
Mondelez International is accelerating some of its growth initiatives in order to maintain its e-commerce momentum. - 10/30/2020
AB InBev Growing B2B Platform — and Focusing On Consumers — to Maintain Momentum
As the beverage company experiences acceleration in adoption of online B2B platforms, e-commerce and digital marketing, its previous investments in these areas are serving it well. - 10/28/2020
Emerging Brands Remain Part of Sally Beauty’s Digital Transformation Playbook
The hair and beauty retailer and distributor launched a new brand campaign at the start of the year aimed at helping consumers achieve salon results from the comfort of their home. It couldn't have picked a better time.