ARTICLES BY THIS AUTHOR
- 11/19/2020
Avery Baker Returns to Tommy Hilfiger as President/Chief Brand Officer
Avery Baker has been named president and chief brand officer of Tommy Hilfiger, a new role for the company. - 11/18/2020
Rubbermaid Rethinks Thanksgiving Leftovers in New Campaign
Rubbermaid is taking a different product innovation tack for a different kind of Thanksgiving. - 11/16/2020
Mars Picks Up Kind
Mars, Inc. is acquiring snack company Kind North America, extending a three-year partnership between the two companies. - 11/16/2020
Clorox’s Digital Playbook During COVID-19 Is ‘Us Plus Everyone Else’
Clorox remains head-down on integrating technology through every facet of its business, from employee collaboration to retail execution, as the company navigates unprecedented demand spikes and readies for an eventual post-COVID-19 future. - 11/15/2020
Greg Hall Joins HanesBrands as Chief Consumer Officer
Greg Hall is joining HanesBrands as chief consumer officer, departing Walmart to join a fellow alumnus. - 11/15/2020
Clif Bar Names Rizal Hamdallah Its 1st Chief Innovation Officer
Most recently global chief innovation officer at Ocean Spray Cranberries, Hamdallah will be tasked with leading Clif Bar’s product development and business models. - 11/12/2020
Nestle Names Bernard Meunier Head of Sales & Marketing Strategic Business Units
Nestle SA made two additions to its executive board, reflecting the importance of two core businesses. - 11/10/2020
PepsiCo Piloting Automated Micro-Fulfillment Center
PepsiCo is piloting an automated micro-fulfillment center in Joliet, IL, in order to bolsters its e-commerce capabilities. - 11/9/2020
Hanesbrands Modernizing IT and Supply Chain Tech Stack As Part of Strategic Review
Hanesbrands will look to modernize its technology infrastructure and supply chain technology as it implements a strategic review as part of a multi-year transformation journey. - 11/5/2020
Estee Lauder Grows Conversion Rate 10-Fold With Virtual Services
The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.