Lisa Johnston

Editor-in-Chief

Author Profile

Lisa Johnston is the Editor-in-Chief of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

11/5/2020
Estee Lauder Grows Conversion Rate 10-Fold With Virtual Services
The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

Lisa Johnston
11/3/2020
Under Armour’s Consumer-Direct Playbook Streamlines Digital Efforts & Minimizes Wholesale
Under Armour is refining its digital strategy as it moves toward a consumer-direct focus, consolidating its app ecosystem and aligning under a single e-commerce platform.

Lisa Johnston
11/2/2020
Clorox Sales Jump 27% As it Readies for Sticky Behavior Shifts
Clorox continues to increase spending to expand production capacity for both the near and long term as it seeks to fulfill consumer needs during the pandemic and after.

Lisa Johnston
11/2/2020
Mondelez Investing to Maintain Digital Momentum
Mondelez International is accelerating some of its growth initiatives in order to maintain its e-commerce momentum.

Lisa Johnston
10/29/2020
AB InBev Growing B2B Platform — and Focusing On Consumers — to Maintain Momentum
As the beverage company experiences acceleration in adoption of online B2B platforms, e-commerce and digital marketing, its previous investments in these areas are serving it well.

Lisa Johnston
10/27/2020
Emerging Brands Remain Part of Sally Beauty’s Digital Transformation Playbook
The hair and beauty retailer and distributor launched a new brand campaign at the start of the year aimed at helping consumers achieve salon results from the comfort of their home. It couldn't have picked a better time.

Lisa Johnston
10/26/2020
Keurig Dr Pepper Restructures; Makes Strides on Sustainable Packaging Goals
The beverage company made a series of leadership changes that include several executive members assuming new responsibilities.

Lisa Johnston
10/25/2020
Leslie Lee to Oversee Data Analytics & Insights as Hormel Foods VP of Digital Experience
In addition to growing the company’s digital and e-commerce business strategy, Lee will be tasked with overseeing digital marketing, e-commerce operations and innovation, digital product management, and data analytics and insights.

Lisa Johnston
10/22/2020
RB Taps Filippo Catalano as CIO to Drive Digital Transformation During Dramatic E-Com Growth
Filippo Catalano has departed Nestle SA to drive the IT and digital transformation efforts of the No. 48 consumer goods company..

Lisa Johnston
10/19/2020
P&G to Grow DTC Presence as E-commerce Sales Jump 50%
Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.

Lisa Johnston