ARTICLES BY THIS AUTHOR
- 9/22/2020
Estee Lauder Blasting Into Space
The beauty company is launching its Advanced Night Repair Synchronized Multi-Recovery Complex serum into space via an Antares rocket on Sept. 29. - 9/22/2020
Mars and Reynolds American Nab Best Place to Work Awards
Fortune released its ranking of the 10 Best Large Workplaces in Manufacturing and Production, and this year’s list included two consumer goods companies. - 9/21/2020
Kraft Heinz Names Diana Frost Chief Growth Officer
The Kraft Heinz Company continued its corporate transformation, bringing on Diana Frost as chief growth officer for Kraft Heinz Canada. - 9/21/2020
In Restructuring, Coca-Cola Sets Its Post-Pandemic North Star
Beyond realizing cost savings from the restructuring, Coca-Cola is determined to emerge from the pandemic with more customers and a more engaged organization, chairman and CEO James Quincey said. - 9/15/2020
Kraft Heinz Turnaround Cuts $2 Billion in Costs, Sells Off Cheese Business
The Kraft Heinz Company revealed the next step in its turnaround: an operating model centered on five pillars that cuts costs by $2 billion, increases marketing spend by 30%, and sells off some of its cheese businesses. - 9/14/2020
Athina Kanioura Joins PepsiCo as 1st EVP, Chief Strategy & Transformation Officer
Athina Kanioura has been named executive VP and chief strategy and transformation officer of PepsiCo, a new role for the company. - 9/11/2020
How Something Navy’s DTC Debut Sold $1 Million in Under 15 Minutes
While it’s tempting to chalk up the issue of having more visitors than a website can handle as good problems to have, the truth is that crashing from an influx is the stuff of e-commerce nightmares. Learn how the lifestyle brand managed its retail debut by developing a robust digital foundation. - 9/10/2020
Mars Names Maria Velissariou Chief Science Officer
Velissariou is deeply steeped within the consumer goods industry, having served as VP for nutrition R&D at PepsiCo, and she held several R&D positions at Kraft Foods. - 9/8/2020
Tara Simon Joins Estee Lauder as SVP to Accelerate DTC Opportunities
Tara Simon has joined The Estée Lauder Companies as senior VP, global general manager of its Too Faced brand, marking another move in the beauty company’s series of leadership changes.