Lisa Johnston
ARTICLES BY THIS AUTHOR
- 10/19/2020
P&G to Grow DTC Presence as E-commerce Sales Jump 50%
Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1. - 10/15/2020
L’Oreal Chooses CEO Successor & Forms New Tech Division As it Plots Digital Future
Nicolas Hieronimus has been elevated from deputy CEO to CEO of L’Oreal, succeeding the retiring Jean-Paul Agon on May 1, 2021, and ending an 18-month process. - 10/14/2020
Andre Branch Named SVP, General Manager of MAC Cosmetics
Branch joined the company just seven months ago, and was praised in a company statement for his work in expanding strategic partnerships and identifying opportunities to broaden consumer reach at retail. - 10/13/2020
Digital Natives Rewrite the DTC Playbook
Retailers and consumer goods companies looking to break out of their old way of doing things can look to companies that never operated with the standard playbook to begin with. - 10/12/2020
Mars Wrigley Names Julia Brown Chief Procurement Officer
Brown will lead its global procurement strategy, overseeing its relationships with the supplier community to improve supplier diversity, as well as develop its connected and sustainable treating and snacking business. - 10/12/2020
In Growing Loop, Tom Szaky Continues Quest to Make TerraCycle Irrelevant
And so as part of its progress to make itself unnecessary, the waste-management company announced last month its Loop product-reuse initiative has become available in every ZIP code in the continental United States. - 10/11/2020
Gap Inc. Names Nancy Green Old Navy President/CEO
Nancy Green, who will also serve on the senior leadership team, was previously president and chief creative officer of the brand and had served as its interim head since March. - 10/7/2020
Ferrara’s ‘Weirdly Awesome’ Throwback Halloween Campaigns Mark Its 1st Gaming & AR Marriage
While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming. - 10/7/2020
Ocean's 5 at Analytics Unite 2020
Think big. Act small. Scale fast: Learn how Ocean Spray is able to do just that by marrying technology with cross-functional leadership. - 10/4/2020
With E-Com Sales Nearly Doubling, PepsiCo to Get Granular
In reporting a positive third quarter with organic revenue growth of 4.2%, PepsiCo confirmed the company will continue to invest in its digital initiatives to grow and scale its burgeoning e-commerce business.
