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Trade Promotion

  • The Consumer Goods Sales and Marketing Landscape

    CGT and IDC Manufacturing Insights are teaming up to take another look at some of the most discussed challenges in the industry trade promotions, downstream data, consumer engagement, and S&OP.

  • 2015 Readers' Choice Survey: Trade Promotion Management

    CGT's readers rank the top technology providers of a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.

  • A Note from Strategy& (October 2014 Meeting Wrap-Up)

    It was great to see everyone in sunny Orlando this October!

  • Eversight and McKinsey Partner for Trade Promotions

    Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers.

  • CGT Investigates Retailer/Supplier Data Sharing

    Big Data hype is everywhere these days even on the daily news. But how many consumer goods companies are actually pursuing big data initiatives to extract valuable insights, particularly from retail-provided POS data? And even then, do retailers value these big data efforts?

  • The Perks of Integrated Business Planning

    Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.

  • Adesso Hires VP of TPE Solutions

    The CPG executive comes with diverse and extensive experience to lead TPM Product Development, Outsourced Trade Marketing & Trade Analysis areas.

  • 2014 Readers' Choice Survey: TPM

    CGT's readers rank the top technology providers of a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.
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