Customer Relationship Management

Reaching the consumer through alternative marketing has been a hot topic of late, and one that CGT's Executive Editor Kara Romanow knows inside out from personal experience. The Gap is currently building brand loyalty through a unique and highly-effective promotionand don't forget to vote for Carly!

Together, the two companies will maintain and enhance product offerings and deliver new features.

The new services include direct marketing and permission-based e-mail marketing.

The acquisition is expected to increase GSI's client base and enables GSI to begin regional distribution strategy for its clients in 2009.

InBev says the banking community recognizes the merits of the proposed combination.

The partnership aims to provide an engaging peek into some of the most endearing stories of the human-pet relationship.

RightNow's new customer portal, co-browse and proactive chat aim to help organizations brand the online service experience.

Jones Apparel Group launches the program at select Nine West locations to explore benefits in the areas of enhanced productivity, customer service and inventory accuracy.