Data & Analytics

CES 2023: How 5G Will Bring the Metaverse and Future Commerce Into Focus
Expect humans to become the “nice to have” component of the work equation as the next wave of technological change — the one that will remedy inflation and restore global GDP growth — is delivered from the enterprise side of business.
How Nestlé Gets Close to the Voice of the Consumer
Consumer expectations and choices are at an all-time high. In this edited webinar transcript Nestlé's Julia Ford-Roumani explains why the brand has prioritized measuring customer sentiment, and outlines how to deliver richer consumer journeys while ensuring customers feel heard.

CPG Lookahead: What’s Driving CPG’s AI Adoption

Here are a few key considerations CPG brands should keep an eye on specifically that are set to have the largest impact on the way technology is used by the industry moving forward.
Laying Out The 2023 Supply Chain Playbook

In this transcript of CGT’s latest webinar, Tom Madrecki of the Consumer Brands Association, and Lindsey Peters of Celonis discuss innovative strategies supply chain professionals can employ to bolster resilience, build stronger networks, and meet future demand.
Building Advanced Analytics into TPx

Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability. Learn how TPx has evolved and how CGs can build advanced analytics — and the necessary teams — to maximize their promotions’ effectiveness.
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Setting the Stage for Enterprise-wide Data Harmonization

In this conversation with CGT, TELUS' Robert Baldwin outlines some of the evolving trends to watch in TPx, while exploring some of the commonly-held beliefs around analytics, data harmonization, and trade services.
More AI in Marketing Means More Staff Shifts and Ethical Concerns: Gartner

As the use of artificial intelligence within marketing grows, executives will not only increasingly shift employee priorities to new duties, but they’ll also double down on their organization’s verification capabilities.
General Mills Sees ‘Incredible Returns’ From First-Party Data Investments

General Mills’s investments in acquiring first-party data continue to pay off as the consumer goods company builds out its connected commerce strategy.
Unilever Powers Up Ice Cream Restocking With Data-Driven App and Pilots

Unilever’s approach for retail partners centers on an e-commerce app. Learn about the advanced functionality.
Building the Supply Chain of the Future: 5 Consumer Goods Companies Investing in Innovative Approaches

CGT combed through some of the industry’s most comprehensive supply chain transformations in 2022, pinpointing five consumer goods companies who are driving sustainable, scalable growth by investing in innovative approaches.