Sales & Marketing

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

Upon relaunching its brand into Walgreens earlier this year, beverage company Argo Tea knew it wanted to really make a splash. An exploration in consumer engagement, however, has resulted in some unintended benefits during the pandemic.

With the Alida Sparq digital insights platform, the plant-based protein startup brand will be able to unlock real-time feedback in order to develop more innovative products and a better customer experience.

Under Armour is refining its digital strategy as it moves toward a consumer-direct focus, consolidating its app ecosystem and aligning under a single e-commerce platform.

Thanks to deep learning's ability to take brands’ first-party data and transform the info into actionable insights that can be applied in real time, CG marketers can finally optimize their advertising efforts to find new buyers for their products and spend ad budgets as efficiently as possible. 

Clorox continues to increase spending to expand production capacity for both the near and long term as it seeks to fulfill consumer needs during the pandemic and after.

Mondelez International is accelerating some of its growth initiatives in order to maintain its e-commerce momentum.

Advent, in partnership with former TransUnion CEO Jim Peck, will accelerate Nielsen Global Connect's transformation and support its continued innovation in consumer and market measurement