Sales & Marketing

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

Dove and Twitter launch a new tech tool to analyze tweets.

American Apparel will offer one-hour delivery.

Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season.

Kantar Retails Chief Knowledge Officer Bryan Gildenberg explains how addressable, behavioral and contextual marketing will drive better Reach, Resonance and Returns.

From pretzels to cookies, Snyder's-Lance, Inc. is debuting new snack products across several brands.

Jelly Belly selects a customizable and scalable e-commerce solution from Mozu that would keep up with the growing company.

This month, CGT talks to Deloitte Consulting Partner, Jack Ringquist, who shares key takeaways from a recent study that Deloitte, in partnership with FMI and GMA, conducted on how companies can capitalize on the shifting consumer value equation.