Sales & Marketing

Retailers Resistant to Taking Pricing Risks, Optimization Needed: Report
Retailers are resistant to taking risks that involve their pricing because it can hurt both sales and brand perception, but optimizing strategies can make it easier to quickly respond to changes in shopper behavior and market changes.
CG Tech Experts Weigh in on Sales and Marketing Investment Trends
Understanding how to leverage consumer data effectively, and how to accurately measure success, will be crucial for maximizing sales and marketing strategies. See what the experts have to say.

Puma Boosting CTRs With Google Cloud Generative AI Tools

The apparel and footwear manufacturer is joining the flock of consumer goods companies investing in generative AI to improve digital creative effectiveness.
How Kellanova, Kenvue & PepsiCo Use Digital-First, Consumer-Centric Personalization

According to industry leaders Emily Minardi (Kellanova), Channan Sawhney (Kenvue), and Ellen Webb (PepsiCo), companies are shifting to create dynamic and sustainable operating models.
Unilever Is Using Cleanipedia on TikTok to Drive Gen-Z Purchasing

The company is tapping into cleaning content to not only target a demographic that has been historically underserved in the household cleaning and laundry sector, said Unilever, but also to convert engagement into purchases.
Key Strategies for Real-Time Omnichannel Measurement

Channel-specific strategies with agile measurement are essential to keep up with the onslaught of multi-channel data in an omnichannel world. See how companies like Conair are responding with real-time measurement capabilities.
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Transcript: Inside US Foods' Journey to Scale a Generative AI Sales Tool

In this webinar transcript, David Falck, VP of machine learning engineering at US Foods, shared how his team overcame this hurdle by developing and launching an AI-powered sales-optimization tool.
How Colgate-Palmolive Is Bridging Gaps in the Complicated Retail Media Landscape

Vivek Rastogi, senior director, global digital commerce, Colgate-Palmolive says it’s the relationship pivot between CPGs and retailers that’s introducing complexities into the retail media landscape.
Mondelēz Seeks To Scale Generative AI Content Creation With New Marketing Platform

Mondelēz International is implementing a new marketing platform that uses generative AI to increase creation of timely and personalized text, images, and videos.
ScottsMiracle-Gro Bringing GenAI Assistants Into Stores

ScottsMiracle-Gro is piloting generative AI assistants with field sales associates in a bid to deepen retail customer experiences.