Sales & Marketing

Does a solution exist? TPM has become a critical technology as companies spend millions to gain control of their spend and increase its effectiveness.

Kimberly-Clark plans to deploy retail execution management from Retail Solutions, across 19 retailer teams within 15 months.

Too many people think of social tools as only being for sales and marketing when in reality, there are valuable uses in the back office. Here are a handful of social tech concepts that are mandatory for every organization today.

In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010. They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products.

Newell Rubbermaid executives Steve Sigrist and Tracey Grimshaw offer advice to CGT readers who are looking to replicate the success they achieved with an S&OP improvement project.

Two new Aberdeen reports prove that personalization of the in-store customer experience will be a key objective for retailers over the next two years. Here are the customer satisfaction strategies you can expect from your retail customers in 2011.

Unilever enters a binding agreement to sell the global Sanex business to Colgate-Palmolive for 672 million euros while adding the Fab, Lavomatic and Vel brands to its portfolio in Colombia.