Sales & Marketing

Amidst currency wars and defaulting nations, there are more opportunities than ever for creative brands to deliver on changing consumer needs. Trendwatching.com identifies 11 crucial consumer trends for 2011, including Urbanomics, Online Status Symbols and Owner-Less. Here is an excerpt from this fun and informative report.

Collaboration is a function of tapping into the collective intelligence of crowds and forming a knowledge network. Examples of this in the CG market are few and far between. However, CGT has the scoop on how P&G is leveraging such an environment using enterprise collaboration.

The transaction makes PepsiCo the largest food-and-beverage business in Russia and strengthens its position in fast-growing Eastern European and Central Asian markets.

The integrated technology solutions provider successfully transitioned its entire client base to the new data center and is now preparing for private cloud computing capabilities.

The acquisition will create a stronger foothold for Sara Lee in the Brazilian territory, given the brands strong market position in the No. 1 coffee producing country.

In the last week, the beauty giant announced two transactions that would significantly strengthen its footprint in the Health & Beauty Aids market

For Solo Cup Company, more meaningful customer relationships are the end result of an improved ability to execute and manage trade promotions.

The retail giant has offered to acquire 51 percent of the shares of Massmart Holdings Limited, a managed portfolio of nine wholesale and retail chains, and one buying group. The deal will accelerate its expansion in South Africa, a high growth market.