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Sales & Marketing

  • General Mills Deepens Customer Relationships
    Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace.

  • The Top 100 Online Retailers
    May 11, 2009 - A drop in online customer satisfaction offers more bad news for retailers. A new study reveals which companies are still tops and which have lost their shine.

  • J&J, Kraft Top Most Reputable List
    A new study reveals that U.S. consumers feel that consumer products is the most respected and reputable industry, a finding that undoubtedly drives bottom line results for J&J, General Mills, Kraft, P&G and more.

  • Collective Brands Bolsters E-Tailing Strategy

    A new technology deployment is part of company's investment in sharedinfrastructure and expands its brands' reach beyond the retail the wholesalechannels.

  • Bath & Body Works Extends E-Commerce

    Bath & Body Works launched its online store on GSI's e-commerce platform in fourth quarter of 2005.

  • Trade Promotion Management
    With the economic downturn, many CG companies have put improvement projects on hold, with a handful of exceptions. One such initiative is Trade Promotion Management (TPM), which continues to be a priority. CGT once again partners with Perficient to take a look at TPM and how the current economy has impacted these projects.

  • Guthy-Renker Transforms Customer Shopping Experience
    The new platform is expected to offer a global, branded experience across all channels and markets worldwide.

  • Inu Treats Deploys a Purebred Operating System
    Within one year, Inu Treats began selling its pet products in multiple states but had a hard time keeping up with business growth. Vice President Dan Garrido knew that the young company needed more sophisticated technology to support decisions and improve productivity.

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