Sales & Marketing

Measuring Marketing Spend in The New Post COVID Cookie-Less World
A convergence of factors such as accelerating digital transformation, the crumbling of the cookie due to privacy regulations, evolution of marketing from campaigns to continuous communication, and trade channel fragmentation, is forcing marketers to re-evaluate their preferred techniques for marketing effectiveness measurement. Marketing Mix Modeling (MMM) is riding this wave and making a comeback.
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Use of Data and Analytics to Drive E-commerce Growth in CPG Post-COVID
With the surge in online grocery shopping, copious amounts of user data is getting generated presenting online CPG businesses with unique opportunities. Here's what CGs can do about it.

The Power of Location-Based & Behavioral Marketing In a Hyper-Personalized World

2021 is expected to be the year of hyper-relevant messages as part of the eternal battle to gain consumer’s attention. Building and managing the atomic elements of the creative copy will allow to capture dynamic audiences in the physical space and deliver fast activations contextual to real-life events such as weather forecast.
New Day, New Rules: Democratizing Data to Unlock CPG Growth

To enable sustained growth for brands now and in the future, CPG leaders musts ditch the endless reports and useless dashboards that do little to enable actionable decisions. Learn how!
Visual Effectiveness: AI Reveals A Driving Force Behind White Claw’s Hard Seltzer Takeover

In the past three years, the hard seltzer market has grown tenfold, from ten brands in 2018 to now more than 100 brands, with one brand rising to the top: White Claw. Here's how its growth could have been predicted with AI visual intelligence.
5 Ways Mondelez Is Evolving Its Marketing Strategy

Mondelēz International CEO Dirk Van de Put shared insight into how the snack giant is evolving its marketing, providing a peek into its investment strategy.
How Diageo Drives Digital Conversions for Brands Like Baileys & Johnnie Walker

While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category. A recent webinar with two Diageo e-commerce leaders explored how the brand has managed to make massive e-commerce gains despite today's antiquated and often complicated laws.
Movado Group Personalization Efforts Drive 250% E-com Growth

In expanding its digital strategy, Movado Group accelerated sales on its flagship Movado.com e-commerce site, recording more than 250% growth in the first quarter of 2021 vs. the prior-year period. It also reported stronger relationships and loyalty across brands.
3 Ways to Get Started Using AI for Predictive Marketing

Brands are increasingly leveraging data to inform personalization in digital marketing, but they run into challenges. This is because data science capabilities are required, whereby collecting, organizing, and analyzing data is a holistic process instead of just a means to an end. How can you get those valuable, predictive insights?
KISS Gets In Front of Shifting Beauty Trends

Beauty brand KISS has extended its partnership with IRI to help it stay at the forefront of today’s evolving consumer beauty trends.