Sales & Marketing

Marketing Mix Crystal Ball: Inside Facebook & Ocean Spray’s Analytic Methodologies
With today’s channel and media fragmentation, consumer goods brands can’t rely on gut instincts to get their marketing mixes right. And as these channels grow (and budgets shrink), properly leveraging the power of analytics is what’s separating the winners from the losers.
CGT’s New Analytics Study Confirms Continued Significance of Marketing Mix Modeling for Consumer Goods Industry
With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how.

Amazon Prime Day 2021 Promises 2 Million Deals

Amazon Prime Day will be held June 21-22 this year, and the company is once again throwing its weight behind its roster of small business sellers.
How Coca-Cola United Streamlined Freestyle Order Management

Coca-Cola Bottling Company United shared details behind the digital transformation that streamlined its order management process.
How PepsiCo’s Vikram Somaya Leverages Data to Predict the Future

Vikram Somaya had been in his role as chief data and analytics officer at PepsiCo for just over six months when the pandemic struck. But while he may have been new to the industry, his diverse background has proven to be a unique and valuable resource for the company.
3 Ways PepsiCo is Preparing for the Future Consumer and Generating Smiles

Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Here, he tells CGT why.
Forrester Paints Importance of Getting Personalization Right

Ocean Spray’s Jamie Head, David's Bridal’s Lizzy Ellingson, and Forrester Research’s Brendan Witcher debate five tech-powered strategies that will deliver success if delivered effectively. Hear what they had to say.
Getting Direct-To-Consumer Right

While many traditional CG companies are feeling tremendous me-too pressure to field a DTC offering, success comes to those that approach it with a well-conceived strategy that serves the consumer and business alike. Read on to uncover the steps CGs can take to reap the benefits of getting DTC right.
Watch: Finding More Meaningful Insights in Data

Traditional macroeconomic data points may be interesting when it comes to exploring the impact of the pandemic, but they’re just not timely enough to drive real business decisions. If you’re not looking at things like weather patterns and population shifts — not to mention vacation home real estate bursts — you’re losing out to the CGs that are.
CGs Embrace Retail Execution Tech to Increase Employee Engagement

This will come as no surprise to anyone - but even with one year of pandemic-prep and learnings, many leading CG brands and their field teams are still struggling to pivot communications, plans, and new field processes to this day.