Sales & Marketing

3 Ways CGs Can Increase Online Conversions and Decrease Returns
The behaviors we’ve seen as a result of the pandemic are here to stay and will become part of a more complex relationship with retail. So how can brands lean into these changes to improve the online shopping experience, drive sales and limit returns?
Ralph Lauren Slashing Corporate Office Space, Digitizing Work & Consumer Experiences
Ralph Lauren plans to close stores and slash its North America corporate office space up to 30%, as teams embrace “new ways of working” and it pivots resources. It’s also investing in new digital consumer experiences, such as augmented reality.

Walmart Connect Gets Automation Boost With Ad Tech Deal

Walmart's latest retail media move is targeting both small and large brands.
Grilling, Pets and Disinfecting Wipes Contribute to Latest Clorox Sales Spike

The CPG company’s year-over-year second quarter sales experienced growth from its health and wellness, household and professional products business segments, while it noted more innovations to come.
Ulta Beauty Doubling Number of Black-Owned Brands in 2021

Ulta Beauty shared its 2021 diversity and inclusion commitments, which includes dedicating more than $4 million to marketing support of Black-owned brands.
Inside Hershey's E-Com Grab with Consumer and Retail Analytics

Hershey is monitoring both qualitative signals from consumers and quantitative retail trends, and triangulating the data to serve as a value driver.
COVID-19’s Impact On the Rise of Consumer Goods Subscriptions

If they act accordingly, brands have a unique opportunity to ride a massive wave of subscription adoption to create a sustainable and profitable strategy during and beyond the height of COVID-19.
Streamlining Product Launches to Deliver Against Today’s Pressures

This roadmap lays out a blueprint CGs can follow to deploy and leverage a DAM platform for new and more seamless product launches.
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Integrating Technology for Frictionless Product Launches

With digital transformation accelerating through the global pandemic, new product launches are expected to happen even faster, all while still staying on brand. Here's how CGs can keep up while ensuring a smoother launch.
As PepsiCo Scales Demand Accelerator, Look For More Data Sharing and Personalization

PepsiCo is scaling its Demand Accelerator (DX) initiative to navigate today's consumer behavior changes and improve its retail relationships, including through better data sharing.