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Mobile Marketing

  • L'Oreal's Garnier Brand Partners with TerraCycle

    In a commitment to sustainability and efforts to go greener, Garnier provides its first comprehensive solution for all personal care and beauty packaging waste.

  • P&G Promotes Oral Health

    Crest and Oral-B have started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health.

  • Amstel Light Launches Mobile Marketing Campaign

    Using JAGTAG's mobile 2D barcodes, Amstel Light fans can enter contests and learn more about its upcoming event.

  • 2010 Top 100: Toys and Games

    The companies on this list are masters of innovation. They have to be in order to stay on the "hot" list with novel products that leverage emerging technologies. Even Monopoly has gone digital. Check out who leads the way with play.

  • What 7 Year Itch?

    Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Growth & Innovation Forum Recap

    Watch candid Q&A videosfrom the industry thought leaders that presented at this year's premier eventfor innovation-focused executives in the CG industry.

  • PepsiCo Pilots Digital Marketing Programs

    Targeted consumers of Gatorade, Pepsi, Frito-Lay, Quaker Chewy granola bars and Pepsi beverages in restaurants will see new digital marketing activations as early as the fourth quarter of this year, thanks to the PepsiCo10 pilot programs.

  • Tampico & Pepsi Launch Live Life Plus Campaign

    The multi-media efforts are expected to boost consumption and drive retail traffic for the new low-sugar, low-calorie juice brand.
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