Sales & Marketing

Rising Price Sensitivity and E-Commerce Growth are Reshaping Retail: Circana
Sally Lyons Wyatt, global EVP and chief advisor for consumer goods and food service insights at Circana, recently shared details with CGT about ongoing consumer behavior changes (with a focus on food sales) and how shoppers are being influenced by changing economic pressures, technological advancements, and a heightened focus on value and convenience.
Estée Lauder’s Raheel Khan On Maximizing Generative AI
The Estée Lauder Companies has long been a pioneer in using AI, and they’re now breaking new ground with their in-house Beauty Trends platform. In this episode, we’re talking with Raheel Khan, SVP of foresight and growth Intelligence, about how it helps them stay ahead of today’s consumer preferences.

How Late-Night Munchies and Weather Cues Shape PepsiCo’s Retail Strategy

PepsiCo CCOs Cara Keating and Bryan Santee share how the CPG is doubling down on using shopper insights to inform product innovation and forge stronger consumer connections.
Go On, Try It — Brands Have Room to Stumble In Retail Tech Experiences: Harris Poll

Note to brands: Consumers are pretty forgiving when it comes to companies trying new tech-enabled retail experiences, indicating a prime opportunity for a few risky dice rolls.
Newell’s Justin Swenson Joins Conair to Lead e-Commerce Growth

Conair is bolstering its e-commerce strategy by tapping Justin Swenson as its new senior vice president of e-commerce.
Keurig Dr Pepper Hires Drew Panayiotou as CMO of U.S. Refreshment Beverages

Keurig Dr Pepper has named Drew Panayiotou the chief marketing officer for its U.S. refreshment beverages business.
Alison Payne Named Heineken USA CMO

Heineken USA has named a new chief marketing officer. Get the details.
Ferraro Foods Expedites Order and Fulfillment Processes With AI

Italian specialty foods distributor Ferraro Foods is optimizing its ordering processes, using AI to streamline capabilities for more than 8,000 customers across 26 states.
D’ussé Launches First AR Filter Via QR-Enabled Experience

Cognac brand D’ussé has embarked on its biggest investment in tech experiences yet, according to the company. It has launched a curated set list that is accessible through a QR-enabled augmented reality experience.
Why E.l.f. Is Moving Into Dollar General

E.l.f. Beauty will enter Dollar General stores this month as the cosmetics company seeks to grow both prestige and value beauty segments.