Sales & Marketing

Unilever’s Ebru Dolunay and Murat Derindere To Break Down Data-Powered RGM
Two Unilever executives, Ebru Dolunay and Murat Derindere, are taking the stage this fall at the Consumer Goods Sales & Marketing Summit to discuss why revenue growth management has significant areas of investment, particularly related to data, and what CGs should be prioritizing and what success can look like.
Nature’s Path To Grow North America Presence With New CMO Raj Joshi
Organic breakfast and snack food brand Nature’s Path is looking to expand its North America presence, tapping a new chief marketing officer to help lead efforts.

Saucony Names Joy Allen-Altimare Global Chief Marketing Officer

Running shoe and apparel brand Saucony is looking to grow its DTC and branding initiatives. As a result, the company has named Joy Allen-Altimare its global chief marketing officer.
Online Grocery Shopping a Hardy Trend, Per New Research

Online grocery sales are up 23% compared to last year since January. Learn what's driving the trend and if it's here to stay.
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XTEL Global Revenue Management Study 2024 - Fourth Edition

In the 2024 edition of its Global Revenue Management Study, XTEL interviewed CPG executives to delve into the AI revolution in RGM. The consensus is clear: AI is no longer just a buzzword — it’s a business reality. The report also explores how four years of disruptions have shaped FMCGs’ performance and priorities.
Campbell Soup Company Enters Connected TV Marketing Channel

Campbell's Snacks, a division of the Campbell Soup Company, recently entered into the connected TV marketing space to support its recent brand partnership with Major League Soccer (MLS) as the official snack sponsor.
How Amazon Says AI-Powered ‘Private Investigator’ Can Help Sellers Minimize Returns

The technology puts items slated for shipment through an imaging tunnel. Get more details.
How Mars Is Using Generative AI to Accelerate Product Development and Personalization

Mars is using an in-house developed generative AI tool that’s helping develop as many as 50 product concepts a day.
Starbucks Unlocking Mobile App to Non-Rewards Members to Expand Personalized Promotions

The company is looking to increase its promotion efforts around mobile order and pay, creating more targeted pricing and product offers that not only elevate the consumer experience but lead to more tangible financial benefits for the business.
Integrating True Consumer-Centric Marketing With PepsiCo, Kellanova, and Kenvue

Panelists from PepsiCo, Kellanova, and Kenvue will take attendees through what marketers can do to develop dynamic and sustainable operating models that withstand digital transformation’s rigor.