Sales & Marketing

Unilever Eager to Tap Into Walmart’s New On- and Off-Site Consumer Insights
Walmart’s self-serve solution within its Luminate platform promises more granular insights about the retailer’s dot-com and mobile shoppers.
How Unilever Is Accelerating Digital Commerce Growth With Sports Streaming
Two Unilever executives — Ryu Yokoi, chief digital officer of personal care NA and U.S. media, and Aaron Sobol, head of media investment for the U.S. business — recently shared details with CGT about their success with streaming and live media partnerships.

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RGM Strategies for Today's New CPG Landscape

In this fireside chat, Joel Cartwright, industry principal, consumer products, Vistex, discusses today's RGM strategies in the consumer goods industry, tackling the opportunities that exist, along with the challenges, and the IT tools needed to bring RGM into the future.
Consumer Interest In Social Commerce Sinks, But Brands Advised to Persevere

As social media platforms pilot new commerce features, consumer interest in using them has declined.
Consumer Optimism High, But Value Still a Priority: EY

U.S. consumers are optimistic, but they’ve still got savings on the mind, per recent shopper insights.
Kenvue’s Channan Sawhney Added to Sales & Marketing Summit Roster

Channan Sawhney, director of North America strategy and planning at Kenvue, will be taking the stage at CGT’s Consumer Goods Sales & Marketing Summit, held September 23-25 in Princeton, NJ.
Kraft Heinz and Dollar General Build Shared Data Strategy to Meet Consumer Value Mentality

CEO Carlos Abrams-Rivera, shared details on the effort, which he said is one of the biggest changes the company has seen.
Hill’s Latest Digital Innovation Is DTC

Hill’s Pet Nutrition stood up its first direct-to-consumer site this month with dual goals of increasing product availability and supporting animal shelters.
PepsiCo’s Kate Garner Focusing on Digital-First Operating Models at the Sales & Marketing Summit

Kate Garner is joining us for CGT’s Consumer Goods Sales & Marketing Summit, being held September 23-25 in Princeton, NJ.
Ben & Jerry’s Packaging Rebrand Prompts Digital Asset Management Overhaul

Ben & Jerry’s investments in digital asset management are paying off after a recent packaging rebrand.