Sales & Marketing

Powering the TPM Lifecycle with Predictive Analytics
Chief Executive Officer of AFS Technologies Joe Bellini, shares insights into a new approach of integrating predictive analytics into a trade promotion management (TPM) system. The benefits are two-fold: 1) account managers gain access to information they need to make better decisions, and 2) the company maximizes the value from its pricing and promotion models.
Product Information Management Reality Check
The rise in digital commerce and enhanced labeling requirements has forced consumer goods companies to take a much closer look at how product data is managed, but the market seems paralyzed by the myths and confusion surrounding these initiatives.

Capitalizing on Moments of Opportunity in the Digital Economy

Consumer products companies are presented with a challenging opportunity engaging with digital consumers in an environment where companies no longer drive the conversation. Consumers can get what they want, when and how they want it. Find out how to deliver on these meaningful experiences to better connect with todays consumers.
Top 10 Headlines of 2016 So Far

As we turn the corner to the second half of the year, CGT takes a moment to reflect on the top headlines of 2016 so far. From lists to executive appointments to trends and more, here is look back at the topics that were top-of-mind on consumergoods.com.
Unilever Brand Taps into Beacons for Marketing

Unilever's centuries-old Mailles brand is targeting at the point of purchase to help left sales.
Walmart Exec Cameron Geiger Joins GS1 US Board of Governors

Cameron Geiger, senior vice president Walmart Technology, has been appointed to the GS1 US Board of Governors.
Amazon's Handmade Business Expanding

Handmade atAmazon adds new product categories sold directly from Artisans.
Coca-Cola Unifies Brand Packaging

Consumers in Mexico get a first look at Coca-Cola's new One Brand global packaging design.
Who's Who of the CPG World Gathers at Datalliance Forum

Many of the Consumer Packaged Goods (CPG) industrys most well-known and respected companies gathered at the 11th annual Datalliance Forum including more than 50 CPG attendees representing 25 leading CPG manufacturers.
Gartner Reveals Top CG Supply Chains

Gartner, Inc. has released its annual Supply Chain Top 25, identifying supply chain leaders and highlighting their best practices, and Unilever topped the ranking for the first time.

Powering the TPM Lifecycle with Predictive Analytics

Product Information Management Reality Check

Capitalizing on Moments of Opportunity in the Digital Economy

Top 10 Headlines of 2016 So Far

Unilever Brand Taps into Beacons for Marketing

Walmart Exec Cameron Geiger Joins GS1 US Board of Governors

Amazon's Handmade Business Expanding

Coca-Cola Unifies Brand Packaging

Who's Who of the CPG World Gathers at Datalliance Forum

Gartner Reveals Top CG Supply Chains

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