Sales & Marketing

Amstel Light Launches Mobile Marketing Campaign
Using JAGTAG's mobile 2D barcodes, Amstel Light fans can enter contests and learn more about its upcoming event.
SC Johnson Markets Transparency
The ad emphasizes the company's commitment to disclosing the ingredients in its products.

Newcastle "Walks the Dog"

A clever excuse indeed, a marketing campaign presents "Walking the Dog" as the perfect ploy for catching up with friends to have a Newcastle Brown Ale.
The Future of Retail: IT Spend and Store Growth Up in 2011

The last two years were tough ones for retailers, and many fell by the wayside. But things are looking up. A new study reports that for the first time since 2007, retailers are expanding store count and headcount. Plus, they are looking to transform business with new technologies, like cloud-based computing and virtualization. Heres what you can expect from your customers in the year ahead.
Wal-Mart Launches Major Food Initiative

This program builds on the success of the First Lady's "Let's Move" campaign to make healthy choices more convenient and affordable for families and is consistent with Wal-Mart's commitment to lead on social issues that matter to its customers.
Pilgrim's Pride Launches New Web Site

The new website (www.pilgrims.com) is the latest phase of Pilgrim's ongoing rebranding campaign.
Coca-Cola Talks New Ways of Collaboration

As manufacturers and retailers continue to struggle in the current economy, many will look to collaboration as a means of bringing back old customers, increasing the loyalty of new customers and better serving all of their customers. Here, Coca-Cola, IDC and SAP reveal new collaboration strategies that benefit both parties.
2011 Readers' Choice: Business Intelligence

The top 8 providers of a point software solution or a software suite for Business Intelligence, including analytics, data warehousing, etc.
2011 Readers' Choice: Editors' Picks

This years Readers Choice survey spans 10 categories, but some companies do not fit snugly into any one group. In response, we created the Editors Pick section to recognize solutions and service providers that are making a difference in the consumer goods industry and should be duly noted.
2011 Readers' Choice: Trade Promotion Management

The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc.