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Sales & Marketing

  • Wal-Mart, P&G On TV

    The movie will also feature a soundtrack produced by music mogul Randy Jackson, which will be sold with the DVD together exclusively at Wal-Mart Stores.
  • Pepsis Refreshing Ideas

    With over 61 million votes cast, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.

  • Heinekens Hot On YouTube

    Heineken launches The Entrance, a new global brand campaign.
  • Alice.com Presents F-Commerce: Facebook Storefronts

    Alice.com rolls out Facebook Storefronts to its more than 350 CPG manufacturer customers including Annies Homegrown, Summit Brands and Replenish.
  • Pepsi Taps Consumers to Shake Up Refresh Project in 2011

    The Pepsi Refresh Project is expected to fund twice as many ideas to move communities forward in 2011.
  • Top 10 Predictions for Brand-Oriented Manufacturers

    The prospect of a continuing recovery is good. Brand-oriented manufacturing firms -- those selling branded goods and serving consumer markets -- are optimistic but cautious, ready to grow again and looking for guidance on the cadence of growth. Click here for IDC Manufacturing Insights 10 predictions for this market in 2011.
  • Breaking News: Sara Lee to Split into Two

    The resulting companies will have distinct growth strategies within their respective core markets. Plus, the Board of Directors names a new Chairman and CEO to lead the spin off.
  • Bacardi Gets Social

    This index is a grand summation of the effort by BACARDI to get people thinking about how they prioritize their time and how social life affects general well-being.
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