Sales & Marketing

Adoption has skyrocketed as social networking now accounts for 11 percent of all time spent online in the United States. But how do businesses capitalize on this trend? New research from CGT and Wipro answers this burning question.

Throughconsumer insights and open innovation, General Mills grew its internationalWanchai Ferry product line into a leader in the growing frozen meals categoryin the United States.

A groundbreaking new survey from CGT and RIS News asked consumer goods suppliers and retailers to provide their perspectives on data sharing.

It was oneof the paint industry's greatest success stories: In 1984, The Glidden Company was the third largest producerin America's paint and coatings industry. And then suddenlyin 1986, the brand literally fell off the map. When AkzoNobel acquired theGlidden brand in 2008, one thing was clear: It had to undergo a holisticre-invention of the Glidden brand and restore it to its former glory.

A comparison chart of consultancies serving the consumer goods industry. Plus, thought leaders talk top-of-mind topics and trends in roundtable format.

Leveraging retailer downstream data both for visibility purposes but also to drive systematic improvements is a core strategy for Burt's Bees.

Kraft Foods has hit its sweet spot, according to Chairman and CEO Irene Rosenfeld, who earlier this week outlined the companys new strategies for its product portfolio and financial performance.

The senior executive is charged to set brand strategy and coordinate and integrate marketing direction and execution across all regions and brands.