Sales & Marketing

Top 20 Brands on Facebook
Facebook celebrated its 500 millionth active user last week, and leading consumer goods companies are putting the social networking site's popularity to good use. Here, CGT presents the Top 20 food and drink brands on Facebook. Did your brands make the cut? If not, learn how these leaders are making social media a competitive advantage.
PepsiCo Searches for Innovation in Start-Ups
PepsiCo's brand and marketing teams will select partners for pilot activation programs from among 20 presenting entrepreneurs.

P&G Equips Shoppers with New Tool

Shoppers will now have multiple ways to benefit from purchasing P&G brands from discovering valuable savings inside to experiencing validated product performance.
PepsiCo's Approach to Enterprise Learning

PepsiCo launched an initiative for its finance function in May 2009 that can serve as a valuable learning model for companies in any industry. Called the PepsiCo Finance University, find out how it provides a better understanding of the company's core financial skills.
Seventh Generation Enters 1,500 Walmart Stores

In addition to access to Seventh Generation product lines, Seventh Generation and Wal-Mart will collectively encourage families to live better through initiatives such as Walmart's mom bloggers, Facebook and the 7GenBlog.
IDC, Sony Talk Sales & Marketing Trends

The interest in sales and marketing capabilities is growing among CG manufacturers. Here, IDC and Sony Pictures Home Entertainment complement the findings of the 2010 Sales & Marketing Report on topics like TPM, DSRs and Sales Force Automation with real-world expertise.
Top 10 Earning CEOs in the CG Industry

Kraft Foods, HJ Heinz and Kellogg make the list of companies with top paid CEOs. However, this marks the first time in the past 20 years that total compensation declined in three consecutive years. Find out who else made the list, including their salaries, shares owned and more.
Danone Company Optimizes Marketing Services

Neolane and KnowledgeBase Marketing, in collaboration with Wunderman, are helping to optimize loyalty programs across e-mail and more.
Vantage Point: Social Media's Impact in Global Environment of CPG Industry

By: Somjit Amrit, VP & Global Head, CPG Industry Vertical, Wipro Technologies
Tips for Post-Recession Innovation

Restrained consumer spending and continued fears about the economy mean CPG companies must harness the innovation as they look to grow sales. Novel approaches -- like tailoring products for local customer tastes in emerging markets -- are crucial.