Sales & Marketing

Looking to sell directly to consumers but not sure how to keep them engaged on your site? Data on Live Help shows that offering Click to Call and Click to Chat maximizes online sales and retention. Find out what mix of voice and chat are right for your business and understand how consumer goods leaders are integrating live help and exceeding revenue and service goals.

The luxury fashion footwear brand's management team identified business systemsas a key driver in their goal to strengthen brand awareness andincrease market share.

The solution provided is expected to empower its mobile workforce with exceptional customer relationship management and trade marketing capabilities.

The company taps Infosys Technologies to pilot evaluation of advanced category analytics.

A new study exposes an unexpectedly high level of loyalty churn across most consumer packaged goods brands. In fact, only four out of 10 brands retained 50 percent or more of their highly loyal consumers from year to year.

For the fifth year now, CGT and AMR Research bring you the 2009 Sales & Marketing Report. Drawing on survey feedback from consumer goods market leaders in sales, marketing and IT, this year's report identifies where sales and marketing efforts flourish and where gaps exist. Topics include TPM, category management, account team automation and downstream data.

Under the agreement, which runs to 2015, GSI will continue to provide Bath & Body Works' online store (www.bathandbodyworks.com) with e-commerce technology and fulfillment services.