Sales & Marketing

Wiser Brand Benchmark: Shopper Insights - Consumer Household Products
What’s working (and what isn’t?) for brands inside brick-and-mortar stores? Which companies are capturing shoppers’ attention? Offering the best prices? Appealing packaging? See which consumer household products are resonating with shoppers in these critical areas. Brands inside include Clorox, Lysol, Dawn, Gain, and many more.
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How to Scale Revenue Growth Management Solutions Across the Enterprise
Increasingly, consumer goods companies (CGs) are grappling with a litany of challenges: changing consumer demands, pressure to get the right products on retailers’ shelves at the right time, and more. Here is a blueprint CGs can follow to successfully deploy and leverage RGM to tackle these roadblocks to growth.

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SAP Reimagine Consumer Products

Reacting to change is just the beginning. The time is now to totally REIMAGINE CONSUMER PRODUCTS to weather any challenge and thrive in the most competitive of future environments.
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Modern Revenue Growth Management in the Cloud

The majority of TPM/O solutions used by CGs today are outdated, unsuitable and unsustainable in the changing landscape. Here's what they can do about it.
Mondelez’s RGM & DSD Fueling Virtuous Growth Cycle: Walter

For Mondelez, revenue growth management isn’t just a tool in the inflation-battling toolbox, it’s the rocket fuel for its entire operations.
As Freshly Scales Under Nestle’s Wing, Personalization Becomes Paramount

When Freshly, the Nestle-owned subscription service focused on delivery healthy prepared meals, wanted to boost its personalization efforts, the company knew it had to get a better grip on its data management.
COVID-19 Opens the Door To A Fully-Digital Beauty Industry

The beauty industry was forced to rethink their pre-COVID-19 approach and reimagine customer engagement in an entirely new context during the pandemic that will set the tone for the shopping experience for years to come.
Inside AB InBev’s Test, Learn, Scale Approach to DTC

What began as AB InBev’s global incubator has evolved into a driving force that was well-positioned to meet consumer demands and accelerate its efforts during the pandemic. CGT explored how the company came together to invest and build a customer-centric mindset, scale its digital ecosystem and supply chain, and evolve DTC capability post-pandemic for global scale.
Shopping List Marketing: A New Way to Optimize Consumer Intent

With shopping list marketing, consumer goods companies have a platform to advertise and capture the attention of consumers before they even step foot into the store.
Nike’s Record Quarter Fueled By 300 Million Members and Their Consumer Insights

Growth in member demand outpaced total digital growth to hit a new record of $3 billion, supported by strong member engagement, average order value and buying frequency.