Sales & Marketing

Jones Apparel Group Names Chief Marketing Officer
Stacy Lastrina has 19 years of experience with Jones Apparel Group, having joined Nine West Group in 1991 as director of Marketing. Jones acquired Nine West Group in 1999.
PepsiCo Leverages the Power of Social Media
This includes a private online community composed of the Mountain Dew brand's most loyal fans, innovative uses of Twitter, YouTube, DEW labs, and more.

UPSIDE Commerce Unveils Integrated Trade Management

Natively extends Microsoft technology investments for product-centric companies.
2009 Shared Data Strategy Report

The annual report, produced by CGT, RIS News, IDC Manufacturing Insights and IDC Retail Insights, reveals the latest research findings on the state of retailer and manufacturer collaboration. Analysts start with some thoughts on the current economic climate and move on to explore the value of collaborative relationships in areas like SaaS and cloud computing, sustainability, S&OP, data sharing and much more.
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2009 Recap: Top 10 Most Read Headlines

CGT readers have revealed the hottest topics of this year simply by clicking on headlines. In case you missed them, here are the top 10 most read stories of 2009.
2009 Shared Strategy Report

The annual report, produced by CGT, RIS News, IDC Manufacturing Insights and IDC Retail Insights, reveals the latest research findings on the state of retailer and manufacturer collaboration. Analysts start with some thoughts on the current economic climate and move on to explore the value of collaborative relationships in areas like SaaS and cloud computing, sustainability, S&OP, data sharing and much more.
Diageo Launches thebar.com Mobile Site

Like its parent URL the mobile site will offer a drink recipe database, supported by the Diageo portfolio.
Vantage Point: Are You Well Positioned to Drive Growth in the Post-Recession Era?

By Anthony Bigornia, Global Vice President of Product Marketing, CAS
Forrester Report: Is an iPhone App Right for You?

This Forrester report will help you decide whether a mobile app is right for your brand, weigh the advantages of driving brand affinity, customer engagement, and possible revenue versus costs in time and resources and includes successful examples.
Aveda Launches Mobile Commerce Site

m.Aveda.com is a direct response to the rapidly growing mobile commerce industry.