Sales & Marketing

What will be the breakthrough new products of next year? Experts reveal seven predictions for the global consumer packaged goods market in 2010, saying next year's new products will recreate the familiar.

The brand owner of Heineken Lager, Heineken Light and Amstel Light improves data analysis to empower category management decisions.

CGT takes a look at how trade promotion effectiveness is measured, what the challenges are in improving metrics and how companies are ensuring execution at the shelf.

In today's tough economic environment, consumer product companies are increasingly looking for operating efficiencies to offset shrinking margins. Now more than ever, the CMO is expected to do more with less.

To helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform.

Deliveringunmatched customer service is critical to remaining the beverage distributor ofchoice. With that philosophy in mind, Charmer Sunbelt Group recentlytransitioned its customer service operations to a national center.

In a time when ROI is perhaps more important than ever, CG companies must ensure that every dollar spent is on target to deliver results. Sony Electronics recently embarked on a marketing resource management project to achieve better visibility and transparency into marketing activities.

The toy company signs a multiyear agreement for technology, fulfillment, customer care and marketing services.